F10 Hospitality

Our Concepts

F10 Hospitality

Founded by Palm Springs native Tara Lazar, F10 began in 2008 with the Michelin-marked brunch haven Cheeky's, followed by a unique array of restaurants, bars, and a boutique hotel. With locations in Palm Springs, Indio, and Cabazon, with more projects on the horizon, F10 is the leading hospitality group in the Coachella Valley and beyond.