Our Concepts

F10 Hospitality

Founded by Palm Springs native Tara Lazar, F10 began in 2008 with the Michelin-marked brunch haven Cheeky's, followed by a unique array of restaurants, bars, and a boutique hotel, located in Palm Springs, Oceanside, and Cabazon. With more projects on the horizon, F10 is the leading hospitality group in the Coachella Valley and beyond.